Privacy Policy
Last Updated: January 2026
Britsino ("we," "us," "our," or "Company") operates the southgen.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide when registering or contacting us.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies: Data stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and interaction patterns with Site content.
- Affiliate Data: Tracking identifiers and referral information for affiliate commission purposes.
How We Use Information
We use the information we collect for various purposes, including:
- Analysing Site traffic and user behaviour through analytics services.
- Tracking affiliate referrals and calculating affiliate commissions.
- Improving Site functionality, user experience, and content.
- Sending promotional communications (with your consent).
- Complying with legal obligations and preventing fraud.
- Responding to your enquiries and providing customer support.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to understand Site performance.
- Affiliate Tracking Cookies: Monitor referral activity for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Cookie Opt-Out: You can control cookies through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of linked sites is governed by their respective privacy policies, not this policy.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate personal data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have violated your rights.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Typically:
- Account data is retained while your account remains active.
- Affiliate tracking data is retained for the duration required by affiliate programmes (usually 12 months).
- Analytics data is retained for up to 26 months.
- Contact enquiries are retained for 2 years.
You may request deletion of your personal data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: privacy@southgen.co.uk
Website: southgen.co.uk
We will respond to your request within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.